Sunlight Readable LCD Market

Sunlight Readable LCD Market - Overview

Sunlight readable means that the display is viewable in high ambient light conditions such as direct sunlight. It is difficult to view standard displays in direct sunlight, because the brightness of the sunlight is much higher than the brightness of the display. Reflections on the display wash out the images on the screen. Sunlight readable displays are often required for outdoor applications, vehicle computers, and public kiosks.

Sunlight readable LCD displays are designed to operate in direct sunlight or harsh ambient light conditions. Sunlight readable LCD displays are also known as daylight viewable LCD, outdoor LCD display. There are different technologies available to achieve sunlight readability in environments with very bright light. They all work on increasing object's contrast against background. For human eyes to see, 2:1 contrast ratio is the minimum; 5:1 is acceptable; 10:1 is good.

Every monitor or touchscreen computer includes an LCD panel. The LCD panel is the component that you are viewing at this very moment. This panel includes a thin layer of TFT LCD pixels, where each pixel includes a red, blue, and green rectangle.  You can actually see the individual pixels on a display if you place a drop of water on it. The drop will magnify the pixel area and reveal a pixel with a red, blue, and green rectangle. Each red, blue, and green rectangle is a small lens that can be adjusted to allow varying amounts of light to pass through. The colors you see on your screen are determined by how much light is passing through each adjustable red, green, and blue element of each pixel.

Sunlight Readable LCD: Introduction

• A sunlight readable LCD is the display which is not 'washed-out' from sunlight or high brightness environments.
• A sunlight readable LCD has polarizers that are essentially a mirror that sits behind the LCD glass, reflecting all the light from the sun and redirecting it back.
• Two types of sunlight readable LCD are available in the market: sunlight readable LCD monitors and sunlight high bright LCD displays. These are used in applications such as computers, smartphones, laptops, electronic gadgets, tablets, etc.
• Sunlight readable LCDs manually change the brightness or lighting settings and automatically adjusts to the appropriate brightness or dimness level on the user’s device.

Rise in Demand for Use in Smartphones

• Smartphone sunlight readable LCD is the fastest growing segment of the global sunlight readable LCD market.
• Many smartphone manufacturing companies are using sunlight readable LCDs in their products due to properties of sunlight readable LCDs such as energy-efficiency, sunlight readability, vivid color and picture quality, and easier recyclability. These factors are expected to propel the growth of the global sunlight readable LCD market during the forecast period.
• Sunlight readable LCDs work optimally and are ideal for outdoor use whereas non-sunlight readable displays completely wash out in direct sunlight. Thereby, rising use of sunlight readable displays in smartphones, tablets, test equipment, and electronics wearable, are expected to drive the global sunlight readable LCD market growth.
• Latest research & development in sunlight readable LCDs is creating opportunities for key players in the market.

Asia Pacific to Lead the Sunlight Readable LCD Market

• In terms of region, the global sunlight readable LCD market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
• Asia Pacific is anticipated to dominate the global sunlight readable LCD market throughout the forecast period, as a large number of manufacturers of sunlight readable LCDs operate in the region.
• Asia Pacific is expected to witness fastest growth in the sunlight readable LCD market during the forecast period due to increasing demand from countries such as Japan, China, Taiwan, Indonesia, South Korea, North Korea, Australia, and India.
• The Asia Pacific region has witnessed significant advancement in the sunlight readable LCD market, along with rapid changes in terms of adoption of new technologies. The huge market size in APAC is because of the rapid industrialization, as well as the presence of a large number of OEMs and many consumers in the region. 
• North America holds the second largest share of the sunlight readable LCD market due an increase in demand from the consumer electronics industry.
• The sunlight readable LCD market in Europe is expected to expand at a substantial rate during the forecast period. On the other hand, the market in Middle East & Africa and South America is estimated to expand at a moderate pace during the forecast period.

Key Players Operating in the Global Sunlight Readable LCD Market

The global sunlight readable LCD market was highly fragmented in 2019. Major players operating in the global market are focusing on technological advancements and expansion to meet the rising demand for sunlight readable LCDs. Moreover, manufacturers are undertaking mergers and acquisitions for the development of innovative products.

Key players operating in the global sunlight readable LCD market include:

• Sun LCD Electronic Limited.
• Shelly Inc.
• Nauti computers
• Winmate
• Assured Systems
• General Digital
• Litemax Electronics
• Sparton Rugged Electronics
• Litemax Electronics

Global Sunlight Readable LCD Market: Research Scope

Global Sunlight Readable LCD Market, by Type

• Sunlight Readable LCD Monitors
• Sunlight High Bright LCD Displays

Global Sunlight Readable LCD Market, by Applications

• Computers
• Smartphones
• Others