Flexible packaging, like rigid packaging, has advantages and disadvantages due to its nature and characteristics that can convince brand owners to use or refuse to use this type of packaging.
Some important benefits of flexible packaging can be summarized as below:
Flexible packaging is usually thinner, more compact and lighter than rigid packaging. This saves space and lower storage problems.
Transportation is easier due to the low weight and higher flexibility of this type of packaging.
Flexible packaging is more economical than rigid packaging due to less raw materials used, lighter weight and less space occupied.
Flexible packaging takes up less space in the landfill than rigid packaging.
Flexible packaging is more interesting in terms of marketing due to the high variety in customization and more flexibility in printing and design.
This type of packaging is easy to open and often has an easy-to-open feature.
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